Rough Day was created in 2017 by close friends and co-workers, Matt & Diana. They became fast friends when they met in college in 2008, working retail as a summer job. In 2016, they decided to work together again when they both got jobs as wine sales reps for G&B Importers, a Bulgarian wine importer. There they learned about this exciting and often overlooked wine region.

After years of knocking on doors, learning about the wine industry, and educating retailers and restaurants about Bulgarian wines, G&B gave them the opportunity to create a brand of their own, a wine that could help introduce Americans to this undiscovered region - good quality, approachable wine in irresistible packaging. Taking inspiration from their many nights of sharing a bottle of wine after a long day of work, Rough Day was born.

What's the story with the dog on the label?

There's simply no better way to capture the Rough Day mood than with the ever-moody face of a bulldog. This dog (we named him Rufus!) isn't based on one single dog, but a tribute to all the dogs we've loved, lost and continue to love today.

Pictured here are Diana's dogs, Ziggy & Cosmo.